Who We Are – Our Sales Team

New Frontier Marketing, LLC offers regional representation of natural and specialty products for the west coast.

Robbie Wray

Robbie Wray

President -Western USA
New Frontier Marketing, LLC
Member since 2008

Robbie is the President of New Frontier Marketing, LLC. Robbie oversees all managerial operations including new brand interviews, onboarding with new clients, regular brand reviews and strategic planning with our existing clients. Having grown up in the industry, Robbie has vast experience in building brands and working with our clients, sales team members and both retailers and distributor buyers alike across the Western USA.
Contact Robbie

Tara Bartlett

Tara Bartlett

Client Development Manager –
Sales Manager – Washington, Alaska, Idaho, Montana, Oregon
New Frontier Marketing, LLC
Member since 2005
Tara is our Client Development Manager for the Western U.S.A and calls on retailer groups including Haggen, PCC Natural Markets, Town & Country Markets, Metropolitan Markets and other independent retail stores.  Tara is also our Sales Manager for Washington, Oregon, Idaho, Montana and Alaska.  Tara celebrated 20 years with New Frontier Marketing in 2025.

Stephanie Taylor

Stephanie Taylor

Client Development Manager –
Sales Manager –
California, Rocky Mountain States
New Frontier Marketing, LLC
Member since 2021

Stephanie is our Client Development Manager for the Western USA. Stephanie is also our Sales Manager for California and the Rocky Mountains with retailers including Raley’s, Draeger’s, Harmon’s and independent retail stores. Stephanie has been in the industry for over thirty years and has strong retailer and client relationships in the Western U.S.A.

Cris Yancey

Cris Yancey

Retail Sales Manager –
Washington, Northern Idaho, Montana
New Frontier Marketing, LLC
Member since 2021

Cris is our Retail Sales Manager in Washington, Idaho and Montana calling on retailer groups like Rosauer’s and Huckleberry stores, Yoke’s Fresh Markets, Super One Foods, Harvest Foods, Family Foods and retail independents. Cris has worked in his territory for over thirty years and has vast experience with retailers, manufacturers and distributors.

Erin Stone

Erin Stone

Retail Sales Manager –
Northern California / Bay Area
New Frontier Marketing, LLC
Member since 2021

Erin is a Retail Sales Manager in Northern California and the Bay Area including Mollie Stones, Oliver’s, New Leaf Markets, Berkeley Bowl, Staff of Life and other retail independents in Northern California and the Bay Area.

Justin Wolf

Justin Wolf

Retail Sales Manager –
Oregon, Southern Idaho
New Frontier Marketing, LLC
Member since 2016

Justin is a Retail Accounts Manager in Oregon and Southern Idaho for Market of Choice stores, New Season’s Markets, Chuck’s Produce & Roth’s IGA Stores, Zupan’s Markets, Broulim’s, Atkinsons and other retail independents in Oregon and Southern Idaho.

Cameron Karzmark

Cameron Karzmark

Retail Sales Manager –
Northern California, and Nevada
New Frontier Marketing, LLC
Member since 2021

Cameron is a Retail Sales Manager in Northern California and Nevada including Holiday Markets, Nugget Markets, NCG stores and many retail independents.

Laura Lewis Portrait

Laura Lewis

Retail Accounts Manager-
Southern California
New Frontier Marketing, LLC
Member since 2025
Laura is a Retail Accounts Manager based in Southern California and calls on the natural and specialty grocery retailers in the market, including Lazy Acres, Lasson’s and several others.  Laura has been in the industry all of her life and provides both great sales and strategic direction for our clients in the southern California market.

Joanne Blair

Retail Accounts Manager-
Rocky Mountains
New Frontier Marketing, LLC
Member since 2025
Joanne is our Retail Accounts Manager based in Colorado and works within the Rocky Mountain states in merchandising and sales.  Her territory covers many states, including Colorado, New Mexico, Nebraska, Wyoming and eastern Montana.

Adam Schneider Portrait

Adam Schneider

Headquarter Account Manager-
Texas
New Frontier Marketing, LLC
Member since 2025
Adam has worked with New Frontier Marketing for many years in various capacities, including national and regional sales in manufacturing and sales management platforms, ownership of his own regional and national brokerage firms and extensive experience calling on headquarter accounts in Texas and other markets, including Whole Foods, Brookshire, HEB and many others.

Michael Cook

Systems Analysis, Data Support Systems
New Frontier Marketing, LLC
Member since 2025
Michael works with Robbie in New Frontier Marketing’s internal reporting systems including sales information tracking and support, order submissions and cloud services.