Profile: What We’re About
New Frontier Marketing, LLC was founded in 1998 by Robert R. (Bob) Wray, Jr. Bob began his career with Safeway in the Seattle Division in 1976 and will celebrate a 50-year career in the industry in 2026. What he thought would be a part-time job before and after high school evolved into a lifelong career of marketing products and building brands with manufacturers.
Bob continues as owner and CEO of New Frontier Marketing, LLC and the programs NFM currently participates in. 2023 marked the 25-year anniversary celebration of New Frontier Marketing, LLC, an original pioneer in the natural and specialty products industry.
NFM’s mission is simple.
From its inception, the company has taken pride in strong principles.
1. Providing the best-possible effort towards building brands in the region NFM covers while working closely with those manufacturers to provide services and programs to retails, distributors, e-retailers and others to realize the highest-possible standards of salesmanship, partnership and fair business practices with those we serve in gaining results of higher sales and increased product distribution to consumers everywhere. Click HERE to read more about those we work with to build sales.
2. Providing a fair and stable work environment for those who are members of NFM to allow them to thrive in building sales and brands for those we work with in the manufacturing world as well as earn a fair living to support ourselves, our families and those closest to us in our world. Click HERE to read more about our great staff of specialists who are ready to work with you.
New Frontier Marketing, LLC remains committed to the above principles which help our manufacturers realize their sales potential, our staff realize their desires of supporting themselves and their families in an industry they believe in, and also to help make our communities and world a better place to live in the process.