Who We Are – Our Sales Team
New Frontier Marketing, LLC offers regional representation of natural and specialty products for the west coast.
Robert R. (Bob) Wray, Jr.
New Frontier Marketing, LLC
Founder and Chairman since 1998
Bob oversees all operations and strategies at New Frontier Marketing, LLC and is the New Brands Development coordinator for all new clients to speak with regarding representation in the Western USA. Bob celebrates 50 years in the industry in 2026. If you have a new brand, or questions regarding West Coast representation services for your Grocery, Specialty, Non-Foods or HBC brands please get in touch with Bob.
Contact Bob
Robbie Wray
Client Development Manager –
Western USA
New Frontier Marketing, LLC
Member since 2008
Robbie is our Client Development Manager for all brands we represent in the Western USA. Robbie also works with all distributors on behalf of our brands and coordinates all information technologies and internal reporting for our sales teams. All scheduling, phone conferences, sales training and daily business management runs through Robbie. Contact Robbie
Tara Bartlett
Client Development Manager –
Grocery/Specialty Brands
Retail Sales Manager – Washington
New Frontier Marketing, LLC
Member since 2005
Tara is a Client Development Manager for the Western USA. Tara is also our Retail Sales Manager in Washington for Haggen, PCC Natural Markets, Town & Country Markets, Metropolitan Markets and other retail independent stores. Tara celebrates 20 years with New Frontier Marketing in 2025.
Stephanie Taylor
Client Development Manager –
HBC /Non-Food Brands
Retail Sales Manager –
Northern California / Nevada / Utah
New Frontier Marketing, LLC
Member since 2021
Stephanie is a Client Development Manager for the Western USA. Stephanie is also our Retail Sales Manager in Northern California, Utah and Nevada for Raley’s, Draeger’s, Harmon’s, Good Earth, Lunardi’s and other retail independent stores.
Cris Yancey
Retail Sales Manager –
Washington, Northern Idaho, Montana
New Frontier Marketing, LLC
Member since 2021
Cris is a Retail Sales Manager in Washington, Idaho and Montana for Rosauer’s and Huckleberry stores, Yoke’s Fresh Markets, Super One Foods, Harvest Foods, Family Foods and other retail independents.
Erin Stone
Retail Sales Manager –
Northern California / Bay Area
New Frontier Marketing, LLC
Member since 2021
Erin is a Retail Sales Manager in Northern California and the Bay Area including Mollie Stones, Oliver’s, New Leaf Markets, Berkeley Bowl, Staff of Life and other retail independents in Northern California and the Bay Area.
Justin Wolf
Retail Sales Manager –
Oregon, Southern Idaho
New Frontier Marketing, LLC
Member since 2016
Justin is a Retail Accounts Manager in Oregon and Southern Idaho for Market of Choice stores, New Season’s Markets, Chuck’s Produce & Roth’s IGA Stores, Zupan’s Markets, Broulim’s, Atkinsons and other retail independents in Oregon and Southern Idaho.
Cameron Karzmark
Retail Sales Manager –
Northern California, and Nevada
New Frontier Marketing, LLC
Member since 2021
Cameron is a Retail Sales Manager in Northern California and Nevada including Holiday Markets, Nugget Markets, NCG stores and many retail independents.
Laura Stuart
Inside Retail Sales Manager – Western USA
New Frontier Marketing, LLC
Member since 1999
Laura is an Inside Retail Sales Manager for the Western USA independent retailers as well as C&K Markets, Co-ops, Sherm’s and others. Laura is New Frontier Marketing, LLC’s longest-tenured employee, and celebrated 25 years as part of our team in 2024.