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Home | National Sales Associates, LLC | News | Who We Are | What We Do | Who We Work With | Profile

Who We Are - Our Sales Team

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Our Sales Specialists

ROBERT R. (BOB) WRAY, JR.
Owner and CEO
Client Development Manager -
Regional Brands
New Frontier Marketing, LLC

Owner and Vice President of Operations
National Sales Associates, LLC

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ALICIA GILFOY
Retail Accounts Manager -
Boise/Southern Idaho

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JUSTIN WOLF
Retail Accounts Manager -
Oregon/Southern Washington

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ALEX FURROW
Retail Accounts Manager -
Spokane/Northern Idaho/Montana

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MARCIA FOSTER
Merchandising & Sales-
Oregon

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CASSANDRA NELSON
Accounting -
Burien Office

National Sales Associates, LLC represents brands in all 50 states and Puerto Rico. The Pacific Northwest office, New Frontier Marketing, LLC offers regional representation in all of the PNW states, including Washington, Oregon, Idaho, Montana and Alaska.

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Bob WrayROBERT R. (BOB) WRAY, JR.
Owner and CEO

Client Development Manager -
Regional Brands

New Frontier Marketing, LLC

Member since 1998

Owner and Vice President of Operations
National Sales Associates, LLC

Bob oversees all operations and staff at New Frontier Marketing, LLC and is the Client Development Manager for all regional grocery brands.  If you have a new brand, or questions regarding our regional or national services and what we do in the PNW, please get in touch with Bob.
Contact Bob

For national representation of your brands please contact Jeremy Cook at our NSA offices. Check out our NSA website at www.nationalsalesllc.com for further information regarding national representation of your brands and products.
Contact Jeremy

 

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Robbie WrayROBBIE WRAY
Client Development Manager -
National Brands

New Frontier Marketing, LLC

Member since 2008

Regional Coordinator - PNW
National Sales Associates, LLC


Robbie is our Client Development Manager for all national brands we represent as part of National Sales Associates, LLC in the PNW. Robbie also works with all PNW distributors on behalf of our brands and coordinates all information technology for our sales team as Inside Business Manager. All scheduling and daily business runs through Robbie.

Contact Robbie

 

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Laura StuartLAURA STUART
Retail Accounts Manager -
Oregon

New Frontier Marketing, LLC

Member since 1999

Laura is a Retail Accounts Manager for New Frontier Marketing, LLC in Oregon and her store calls include Market of Choice stores, C&K Markets, Natural Grocers and other Oregon independent retail stores and PNW Co-ops. Laura is a member of the Provender Alliance on behalf of New Frontier Marketing, LLC. Laura is part of all store level resets, refreshes, new store openings and store level audits in these stores. Laura is New Frontier Marketing, LLC's longest-tenured employee.

 

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Tara BartlettTARA BARTLETT
Retail Accounts Manager –
Washington
Team Leader -
Washington, Montana

New Frontier Marketing, LLC
Member since 2005

Tara is a Retail Accounts Manager and HBC Client Development Manager in the PNW and is responsible for Haggen, PCC Natural Markets, Town & Country Markets and other Washington independent stores and PNW Co-ops. Tara is also our sales Team Leader for all Washington and Montana retail accounts. Tara is part of all store resets, refreshes, new store openings and store level audits in these accounts.

 

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Joey WrayJOEY WRAY
Retail Accounts Manager -
Washington

New Frontier Marketing, LLC
Member since 2009

Joey is a Retail Accounts Manager responsible at the headquarter level for Whole Foods Markets PNW, Metropolitan Markets, Rosauer’s/Huckleberry’s, Yoke’s Fresh Markets and Super One Foods. Joey coordinates merchandising and store level support for outlying store independents and store groups. Joey also works with Robbie in building and maintaining NFM’s information technology systems.


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Christina MiddletonCRISTINA HALL
Retail Accounts manager -
Washington

New Frontier Marketing, LLC
Member since 2013

Cristina is a Retail Accounts Manager for New Frontier Marketing, LLC in Washington for Whole Foods Markets PNW (HBC), Metropolitan Markets, Marlene’s, independent stores, WinCo and PNW Co-ops in the Puget Sound area. Cristina is also the Inside Sales Manager for Albertson/Safeway for Boise, Portland and Seattle divisions and makes the Seattle division calls. Cristina submits all promotions and programs for these store banners from our office. Cristina is part of all store resets, refreshes, new store openings, merchandising and store level audits and support in these stores.


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Erik HareboERIK HAREBO
Retail Accounts Manager -
Oregon

New Frontier Marketing, LLC
Member since 2015

Erik is our Retail Accounts Manager for New Seasons Markets, Albertsons/Safeway Portland division and is our sales Team Leader for Oregon, Idaho and Alaska retail accounts.  Erik is part of all store resets, refreshes, new store openings, merchandising and store level audits and support in these stores. New Seasons Markets and New Leaf Markets have stores in Oregon, Washington and California and their headquarter office is based in Portland, Oregon.


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Alicia GilfoyALICIA GILFOY
Retail Accounts Manager -
Boise/Southern Idaho

New Frontier Marketing, LLC
Member since 2016

Alicia is our Retail Accounts Manager in Boise and southern Idaho. Alicia calls on the independent stores in this region including Whole Foods, Boise Co-ops, Atkinsons, Broulims Markets and is part of all store resets, refreshes, new store openings, merchandising and store level audits and support in these stores.  Alicia also makes the Albertsons/Safeway calls at the Boise division office as well as the corporate offices on behalf of New Frontier Marketing, LLC.


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Justin WolfJUSTIN WOLF
Retail Accounts manager -
Oregon/Southern Washington

New Frontier Marketing, LLC
Member since 2016

Justin is a Retail Accounts Manager for New Frontier Marketing, LLC in Oregon for Market of Choice stores, Natural Grocers, ION Group Stores, Chuck’s Produce, PNW Co-ops, Zupan’s Markets and stores in Vancouver, Bend, Oregon and southern Washington independents. Justin is part of all store resets, refreshes, new store openings, merchandising and store level audits and support in these stores.

 

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Alex FurrowALEX FURROW
Retail Accounts Manager-
Spokane/Northern Idaho/Montana

New Frontier Marketing, LLC
Member since 2017

Alex is a Retail Accounts Manager at store level for New Frontier Marketing, LLC in Spokane for Rosauer’s/Huckleberry’s stores, Yoke’s Fresh Markets, Super One Foods and other independent stores in eastern Washington, northern Idaho and Montana. Alex is part of all store resets, refreshes, new store openings, merchandising and store level audits and support in these stores.

 

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MARCIA FOSTER
Merchandising & Sales -
Oregon

New Frontier Marketing, LLC
Member since 2018

Marcia is our merchandising and sales support person for stores in Oregon including New Season’s Markets, Whole Foods Markets and Market of Choice stores as well as other Oregon independents. Marcia participates in store resets, refreshes, new store openings, merchandising and store level audits and support.

 

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CASSANDRA NELSON
Accounting -
Burien Office

New Frontier Marketing, LLC
Member since 2015

Cassandra works on Friday in our offices each week and is responsible for Accounts Payable, Accounts Receivable, Taxes, Payroll, Bookkeeping and other office support functions.

 

NEW FRONTIER MARKETING,LLCOFFICE: 253-336-5924 • FAX: 206-248-0216
MAIL: PO BOX 48229, BURIEN WA 98166

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