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Home | National Sales Associates, LLC | News | Who We Are | What We Do | Who We Work With | Profile

Who We Are - Our Sales Team

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The Management

ROBERT R. (BOB) WRAY, JR.
Chairman and CEO
New Brands Development Coordinator -
Northern California & Pacific Northwest
New Frontier Marketing, LLC

Vice President of Operations
National Sales Associates, LLC

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CASSANDRA NELSON
Accounting & Bookkeeping -
Burien Office

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EILIS LEE
Administrative Coordinator -
Burien Office

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ALEX FURROW
Retail Accounts Manager-
Spokane/Idaho/Montana

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JUSTIN WOLF
Retail Accounts Manager -
Northern Oregon/Southern Washington

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LAURA STUART
Retail Accounts Manager -
Northern California & Southern Oregon

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EMILY GILMOUR
Retail Accounts Manager -
Northern California - Bay Area

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ZANDRA HAACK
Retail Accounts Manager -
Northern California/ Nevada

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National Sales Associates, LLC represents brands in all 50 states and Puerto Rico. From our West Coast office, New Frontier Marketing, LLC offers regional representation for the west coast, including Washington, Oregon, Idaho, Montana Alaska, California, Nevada and parts of Wyoming and Utah.

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Bob WrayROBERT R. (BOB) WRAY, JR.
Chairman and CEO

New Brands Development Coordinator

Northern California & Pacific Northwest

New Frontier Marketing, LLC

Member since 1998

Vice President of Operations
National Sales Associates, LLC

Bob oversees all operations and staff at New Frontier Marketing, LLC and is the New Brands Development Coordinator for all new clients to speak with regarding representation in Northern California and the Pacific Northwest. If you have a new brand, or questions regarding our regional representation services for your Grocery, Specialty or HBC brands please get in touch with Bob.
Contact Bob

For national representation of your brands please contact Jeremy Cook at our NSA offices. Check out our NSA website at www.nationalsalesllc.com for further information regarding national representation of your brands and products.
Contact Jeremy

 

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Robbie WrayROBBIE WRAY
Client Development Manager -
Grocery, Specialty Brands
Northern California & Pacific Northwest

New Frontier Marketing, LLC

Member since 2008

Robbie is our Client Development Manager for all Grocery and Specialty Food brands. Robbie also works with all distributors on behalf of our brands and coordinates all information technology to our sales team. All scheduling and daily business runs through Robbie.

Contact Robbie

 

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Joey WrayJOEY WRAY
Sales Director - Northern California
& Pacific Northwest Sales Teams

Retail Accounts Manager - Washington

New Frontier Marketing, LLC
Member since 2009

Joey is the Sales Director for our Northern California and Pacific Northwest Sales teams as well as Retail Accounts Manager for Whole Foods Markets PNW, Metropolitan Markets, Albertsons/Safeway Seattle & Boise divisions, WinCo Foods and some Washington independent retailers. Joey coordinates merchandising and store level support for outlying store independents and store groups.


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Cassandra NelsonCASSANDRA NELSON
Accounting - Bookkeeping
Burien Office

New Frontier Marketing, LLC
Member since 2015

Cassandra works on Friday in our offices each week and is responsible for Accounts Payable, Accounts Receivable, Taxes, Payroll, Bookkeeping and other office support functions.

 

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EILIS LEE
Administrative Coordinator - Burien Office
New Frontier Marketing, LLC
Member since 2020

Eilis works out of our Burien office coordinating and submitting information between our clients, distributors, retail account managers and distributors including updating price lists, promotional calendars, training calls, onboarding of clients and other duties in conjunction with Bob and Robbie.

 

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Tara BartlettTARA BARTLETT
Client Development Manager –
Northern California and the Pacific Northwest, Health and Beauty Care, Mercantile.

Retail Accounts Manager – Washington
New Frontier Marketing, LLC
Member since 2005

Tara is HBC Client Development Manager for both Northern California and the PNW and Retail Accounts Manager in Washington and is responsible for Haggen, PCC Natural Markets, Town & Country Markets and other Washington independent stores and PNW Co-ops. Tara is part of all store resets, refreshes, new store openings and store level audits in these accounts.

 

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Alex FurrowALEX FURROW
Retail Accounts Manager -
Spokane/Idaho/Montana

New Frontier Marketing, LLC
Member since 2017

Alex is our Retail Accounts Manager for Rosauer’s/Huckleberry’s stores, Yoke’s Fresh Markets, Super One Foods and other independent stores in eastern Washington, northern Idaho and Montana. Alex is part of all store resets, refreshes, new store openings, merchandising and store level audits and support in these stores.


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Justin WolfJUSTIN WOLF
Retail Accounts manager -
Northern Oregon/Southern Washington

New Frontier Marketing, LLC
Member since 2016

Justin is a Retail Accounts Manager for New Frontier Marketing, LLC in Oregon for Market of Choice stores, Natural Grocers, ION Group Stores, Chuck’s Produce, PNW Co-ops, Zupan’s Markets and stores in Vancouver, Bend, Oregon and southern Washington independents. Justin is part of all store resets, refreshes, new store openings, merchandising and store level audits and support in these stores.

 

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Erik HareboERIK HAREBO
Retail Accounts Manager -
Oregon & Northern California

New Frontier Marketing, LLC
Member since 2015

Erik is our Retail Accounts Manager for New Seasons Markets, New Leaf Community Markets, Fred Meyer, QFC and Albertsons/Safeway Portland. Erik is part of all store resets, refreshes, new store openings, merchandising and store level audits and support in these stores.

 

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Laura StuartLAURA STUART
Retail Accounts Manager -
Northern California & Southern Oregon

New Frontier Marketing, LLC

Member since 1999

Laura is a Retail Accounts Manager for New Frontier Marketing, LLC in Northern California and Southern Oregon and her store calls include independent retailers, C&K Markets, Natural Grocers, Holiday Foods, Co-ops, Sherm’s and Roth’s. Laura is a member of the Provender Alliance on behalf of New Frontier Marketing, LLC. Laura is part of all store level resets, refreshes, new store openings and store level audits in these stores. Laura is New Frontier Marketing, LLC's longest-tenured employee, and celebrated 20 years as part of our team in 2019.


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Emily GilmourEMILY GILMOUR
Retail Accounts manager -
Northern California - Bay Area

New Frontier Marketing, LLC

Member since 2019

Emily is our Retail Accounts Manager covering the East Bay area, including the headquarter calls to NorCal Safeway, The Save Mart Companies, Mollie Stone’s, Oliver’s Markets, Lunardi’s, Draegars, BevMo and World Foods. Emily also calls on local retail stores to the north and south of the East Bay area and participates in all resets and merchandising needs within her territory.


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ZANDRA HAACK
Retail Accounts manager -
Northern California/Nevada

New Frontier Marketing, LLC

Member since 2019

Zandra is our Retail Accounts Manager for Northern California and Northern Nevada and is Account Manager to Nugget Markets and Raley’s for all categories. Zandra calls on independent retailers and Co-ops as well as store level support as needed for Whole Foods Markets and Sprouts. Zandra is part of all store level resets and merchandising in these stores.

 

 

NEW FRONTIER MARKETING,LLC
MAIL: PO BOX 48229, BURIEN WA 98166

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